Equinox Branding and Character

A New Era Has Arrived

The Autumn Equinox has passed, ushering in changes. The time for a new IDO launchpad and its character is upon us.

Some of the top creative minds in blockchain incubation and marketing have worked non-stop to bring this advanced IDO platform to life. They have strived to elevate the launchpad, while keeping the platform fair and inclusive for the community.

It started with slides and a PDF of logos, definitions, symbolism, images, and ideas. We wanted to know what would fully communicate the changes we’re going through and our grand vision for what lies ahead.

You can check out the early artistic work here.

The result?

Equinox

A community-driven IDO launchpad experience with a focus on the future.

We completely redesigned the system and moved all data on-chain to improve security and scalability. Equinox is now more decentralized and as scalable as the blockchain it runs on.

Authentication and KYC are not yet fully decentralized. So, in order to improve user experience, we have chosen market leaders to handle those aspects for now. Finally, we will now offer the option to purchase an allocation with stablecoins. This makes funding easier and much more efficient.

And Nox

The champion of the Equinox community

Tender and sensual,

Warm and emotional.

Technological, rational

More than mechanical.

Fair and inclusive,

Never intrusive.

Visionary and fearless,

Powerful and peerless.

Generous and kind,

Leaves nobody behind.

A steely resolve,

Deeply rooted, evolved.

Nox came into existence on the day of the Autumn Equinox as Apollo’s evolution. Nox is an AI creation sworn to bring fairness and inclusivity to the launchpad space. Nox appears in a humanoid robot body but can take human form at any time to guide us through these unexplored launchpad frontiers.

We will reveal more about Apollo’s evolved state in the coming days, as well as revealing the new humanoid form to the world.

Equinox Marks a Change

The timing of this rebirth was no accident. The equinox marks the changing of seasons and is traditionally considered a time of transition and fresh starts. It is a time for reflection but also for preparation, using the days of the past to build better tomorrows.

A launchpad’s primary role should be to serve the community through education and due diligence. By thoroughly vetting projects, informing members of potential benefits, and iterating based on community feedback, a launchpad has the power to help usher in mass adoption of crypto.

A large part of that education is telling our partners’ stories through creative content. By offering intrigue, entertainment, and engagement, we are equipping our community with knowledge and bringing the stories of our launch partners to life.

A DAO-Based Vision

The evolution of the brand is in line with our vision of the future. Our platform and its champion are more futuristic and more evolved, but still hyper-focused on fairness. We strongly feel this is the formula for success for the platform and, more importantly, the community.

As our AI guide, Nox is programmed for equality and perfectly represents our plans to move to a DAO-based governance. We will foster positive growth using the best combination of creativity, technology, and community, while taking people on a wild ride through the very best that the space has to offer.

Reflection

We’re grateful to everyone who helped us get these ideas off the ground. Parting ways is never easy but it is sometimes necessary to continue to grow. We have learned so much along the way and can’t wait to apply these lessons in our endeavors.

Preparation

We’ve kept our core team together as well as adding many amazing talents. We all have our noses to the grindstone, fleshing out the roadmap for these exciting next steps. We’re keeping our fundamental beliefs in transparency and fairness rooted in everything we do, but we’re preparing to use even better technologies to help our launchpad experiences reach new heights.

The Future

We are gearing up to launch the first Equinox IDO this October, using NFTs to grant access. If you previously staked in the Apollo-X pools for IDOs, you definitely want to stay tuned. And keep an eye out for Nox’s eagerly awaited debut on our social media channels.

The time for change is now. We hope you’re ready for what’s ahead.

About Equinox

Autumn Equinox has passed. The time for a new non-fungible community-driven launchpad is upon us.

Find out more at:

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